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E-Commerce
Caleuche Express
Marketing material for social media developed to raise brand awareness, promote products, and increase sales.
Marketing material for social media developed to raise brand awareness, promote products, and increase sales.
For this
Bluetooth headphone e-commerce project
, I developed the logo, corporate identity, website components, and social media materials, the primary channel for customer engagement.
Based on user research, we selected colors that convey energy and technology, helping Caleuche stand out in a crowded market, making Caleuche’s unique brand distinct and memorable on social media.
This strategy increased leads by 20% and product sales by 12%.
Based on user research, we selected colors that convey energy and technology, helping Caleuche stand out in a crowded market, making Caleuche’s unique brand distinct and memorable on social media.
This strategy increased leads by 20% and product sales by 12%.


Instagram Stories announcing the upcoming online launch of Caleuche Express.




Instagram posts showcasing the features and benefits of the products. They include Caleuche Express branding and a frame in corporate colors to grab users' attention as they scroll.






I create Instagram posts and stories that are tailored to holidays associated with the increased consumption and sales of these products. (Cyber Day, Christmas, and Summer holidays)