“Creating Impactful User-Centered Design Initiatives Aligned with Business Goals”

What sets me apart?

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• Versatility: Bridging graphic and product design to deliver strong visuals with great user experiences.
  
  
• Collaboration: I love working with diverse teams to solve challenges and deliver value.
  
  
• Multicultural mindset: Fluent in Spanish, English, and German, I design inclusive products for global users.

About me

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Hi! I’m Gonzalo Ortiz, a Product Designer based in Berlin, Germany. Over the past three years, I've helped companies achieve their business goals through impactful user-centered design initiatives.

My journey started in graphic and visual design, where I created brand identities, visual systems, and impactful Marketing campaigns. This background helps me unite big-picture strategy with eye-catching visuals in every project.

I'm all about working in agile, cross-functional teams. I conduct projects from user research and concepts through to polished, pixel-perfect delivery. My toolstack includes Figma, the Adobe Suite, Miro, Webflow, and HTML/CSS, so collaborating with developers and stakeholders results always smooth. Building design systems, creating smooth user flows, and scalable solutions that turn tough challenges into seamless experiences is second nature here.

I focus on outcomes. My work has increased conversion rates, boosted sales, and lifted team culture through careful, data-driven design. Empathy, accessibility, and a hunger for learning drive me to keep growing and pushing boundaries.

When I'm not designing, you'll catch me on a basketball court for teamwork and developing flexible strategies, cycling through Berlin, or exploring topics like science, technology, and psychology. I’m here to help innovative teams build digital products that deliver lasting value.

Let’s connect and build something great together!

My Toolstack

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• Figma
  
• Adobe Suite
  
• Miro
  
• Framer
  
• Webflow
  
• Maze
  
• HTML5/CSS3
  
• Javascript
  
• Visual Studio Code
  

My Hard Skills

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• Product Design
  
• UX/UI Design
  
• User-Centric Design
  
• End-to-End User Experiences
  
• UX Research & Data Analysis
  
• Accessibility compliance
  
• Heuristic Evaluations
  
• Usability Testing
  
• Design System development
  
• User Journey Mapping
  
• User Flows
  
• Prototyping
  
• Branding
  

My Soft Skills

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• Stakeholder Communication
  
• Cross-Functional Teamplayer
  
• Solution-oriented
  
• Collaborative
  
• Outcome-focused
  
• Storytelling
  
• Hands-on approach
  
• Adaptability
  
• Reliability
  
• Time Management
  
• Grit
  
• Empathy
  
• Leadership
  

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Interested in creating value for your business or project?

Click the contact button or send me an email